Fresh&Go
Fresh & Go is a challenger brand in the dental alignment industry, providing a range of supporting products for users of orthodontic alignment appliances including cleaning tablets and solutions, specialist toothbrushes and protective storage cases.
The team at Fresh&Go approached Phunk to develop their visual identity ahead of launching a new selection of products, to ensure that their brand would compete favourably with established products already available in the market.
Audience-focused branding
The nature of the industry means that Fresh & Go’s target demographic trends young, so we tailored our designs to appeal to a GenZ audience while retaining the premium look and feel associated with leading healthcare brands.
The result is a fresh, vibrant brand identity which reflects the relative youth of both the business itself and its prospective customers, while communicating key principles of reliability, trustworthiness and quality — crucial to effective market penetration with any health-related product offering.
Having finalised Fresh & Go’s brand guidelines, we were engaged to extend the new visual identity to a range of packaging designs for their current and pre-launch product lines, using foils and spot UV to add shelf appeal.
